Module Aim:

This module describes how a knowledge of the international trade environment and cultural requirements is required to enter new markets.

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Learning outcomes: 

• How knowledge of customs and trade procedures is important to entering new markets
• Importance of cultural understanding for success

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Module Aim:

This module describes how an assessment of your existing product or service offering is key to identifying international markets, and how to structure a market entry strategy.

Learning outcomes: 

• Get to know your key offerings
• Important issues with intellectual property  in international trade
• Start structuring your export plan 

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Module Aim:

This module describes how to research international markets and identify opportunities.

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Learning outcomes: 

• A methodology and sources for international market research
• How to select markets and identify opportunities
• Product analysis and positioning

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Module Aim:

This module describes a number of marketing challenges and how to develop a strategy to start the export process.

Learning outcomes:

• Recognise additional challenges and cultural impacts
• Develop a strategy to start the export process
• Understand and set prices in international trade

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Module Aim:

This module describes routes to market and summarises the factors which affect the market entry strategy.

Learning outcomes: 

• Describes the various available routes to market
• Refines the market entry strategy

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Module Aim:

This module will explain the modifications or enhancements required to satisfy market demands or specific requirements. 

Learning outcomes: 

• Changes or modifications to products or services required 
• Whether existing suppliers can meet additional requirements 
• Costs and management resources required to modify product or service specifications

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Module Aim:

This module describes the first steps in export marketing, how to approach potential buyers and initate sales.

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Learning outcomes: 

• Promotion techniques
• Selling digitally
• Identification of appropriate sales channels
• Steps to identify the right person to approach

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