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This module gives an understanding of the key strategic decisions which need to be made to trade internationally.
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This module describes how ready a business is to export, describes how an export plan can be structured and how sustainability is a key factor in successful exporting.
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This module describes how a knowledge of the international trade environment and cultural requirements is required to enter new markets.
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This module describes how an assessment of your existing product or service offering is key to identifying international markets, and how to structure a market entry strategy.
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This module describes how to research international markets and identify opportunities.
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This module describes a number of marketing challenges and how to develop a strategy to start the export process.
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This module describes routes to market and summarises the factors which affect the market entry strategy.
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This module will explain the modifications or enhancements required to satisfy market demands or specific requirements.
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This module describes the first steps in export marketing, how to approach potential buyers and initate sales.
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