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Certificate in International Trade Development and Promotion

€ 3,750.00 

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Certificate in International Trade Development and Promotion
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Certificate in International Trade Development and Promotion
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Course Modules - Step by Step

What do we want to do?

Module Aim:

This module gives an understanding of the key strategic decisions which need to be made to trade internationally.

Learning outcomes: 

  • Importance of including exporting in the business strategy
  • Broad understanding of the resources required to trade internationally
  • Understand the difference between goods and services exporting

Are we ready?

Module Aim:

This module describes how ready a business is to export, describes how an export plan can be structured and how sustainability is  a key factor in successful exporting.

 Learning outcomes: 

  • An example of an export readiness assessment process
  • How to structure an export plan
  • The importance and value of sustainability in exporting

What’s it like out there?

Module Aim:

This module describes how a knowledge of the international trade environment and cultural requirements is required to enter new markets.

Learning outcomes: 

  • How knowledge of customs and trade procedures is important to entering new markets
  • Importance of cultural understanding for success

What can we offer internationally?

Module Aim:

This module describes how an assessment of your existing product or service offering is key to identifying international markets, and how to structure a market entry strategy.

Learning outcomes: 

  • Get to know your key offerings
  • Important issues with intellectual property  in international trade
  • Start structuring your export plan 

Who will buy?

Module Aim:

This module describes how to research international markets and identify opportunities.

Learning outcomes: 

  • A methodology and sources for international market research
  • How to select markets and identify opportunities
  • Product analysis and positioning

How will they buy?

Module Aim:

This module describes a number of marketing challenges and how to develop a strategy to start the export process.

Learning outcomes:

  • Recognise additional challenges and cultural impacts
  • Develop a strategy to start the export process
  • Understand and set prices in international trade

How to get to market?

Module Aim:

This module describes routes to market and summarises the factors which affect the market entry strategy.

Learning outcomes: 

  • Describes the various available routes to market
  • Refines the market entry strategy

How will we make it?

Module Aim:

This module will explain the modifications or enhancements required to satisfy market demands or specific requirements. 

Learning outcomes: 

  • Changes or modifications to products or services required 
  • Whether existing suppliers can meet additional requirements 
  • Costs and management resources required to modify product or service specifications

How to get out there?

Module Aim:

This module describes the first steps in export marketing, how to approach potential buyers and initate sales.

Learning outcomes: 

  • Promotion techniques
  • Selling digitally
  • Identification of appropriate sales channels
  • Steps to identify the right person to approach

Other programmes available

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